The Mystery Behind True Crime

Socialite Crime Club

True Crime Podcast

Client

Industry

Sy Ray and Keri Ray

Members

Chandler, Arizona

Headquarters

4M+ on YouTube

Total Views

>50K on YouTube

Total Subscribers

Customer Challenge

These two former police investigators know firsthand what it’s like to be deep in the trenches of grisly murder investigations. They had years of riveting content waiting to be told. However, needed assistance bringing these stories to life.

The investigative sweethearts were searching for a production boost to kickstart their podcast. They needed to drive results quickly and grow their fanbase while targeting an untapped demographic in the true crime community: men.

Our Value

When Sy and Keri initially came to us, they were looking for a short-term production and editing vendor. That was until they immediately realized what we would bring to their podcast – a complete pre, post, and marketing solution.

Why produce their own show and jeopardize the quality and time spent crafting their content, branding, and design if our studio had everything they needed and more?

Building a Narrative

We took a holistic approach, starting with a dedicated pre-production team to help Sy and Keri shape the tone of SCC and enrich their stories further.

Visuals that Wow

We built a customized pull-away set that aligned with Sy and Keri’s vision and designed engaging, animated graphics for viewers tuning into YouTube weekly to watch SCC.

The Complete Solution

Our strategy continued with post-production editing, branding, and creating short promotional videos for social media. Our digital marketing team tracked fan traffic and other data-driven insights to determine a game plan to maximize views on future episodes.

The Impact

SCC has experienced an increase in viewership, watch time and subscriber count. The organic growth in subscribers continues month by month. Their videos are captivating audiences with consistently high views, evidenced by returning viewers seeking more content.