Taking Creativity to the End Zone
Russell Davis
Russell
Self Help
Customer Challenge
Being a former NFL player, Russell is used to playbooks, coaches, and game plans. So when he hiked the production ball to us, we didn’t fumble the snap.
He wanted to start a podcast that sheds light on athletes’ physical and mental hardships before, during, and after their careers. To do this, he needed a well-polished Gridiron for all his production, editing, and promotional needs to make The Route go the distance.
The Perfect Playbook
We provided him with dazzling video, firmly scheduled recording dates, and a dedicated engineer to capture audio perfectly. This way, Russell could be himself and focus entirely on his message.
Game-Winning Design
Once the concept was developed, we turned to our dedicated production designers to create a football-themed pull-away set. This created an effective ambiance for The Route’s video portion, adding more personality to an already personality-rich podcast.
Super Bowl Promo
Once an episode of The Route is recorded, edited, and ready to be kicked out to the general public, our marketing team promotes it as if it were The Super Bowl, creating isolated clips for social media posts to get the word out and drive traffic.
Customer Testimonial
“When I started the podcast, it was a dream MMG helped me fulfill. I’ve been very pleased by all the work. MMG empowered me in a way I never thought possible.” – Russell Davis
The Impact
Like any successful W, developing and producing a podcast is surely a team effort! We gave this sports legend an outlet to express himself and share his experiences with the world without worrying about production challenges.
Watch an episode
Tap the video to watch an episode of The Route with host and Super Bowl Champion Russell Davis!
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