How Our Creative Agency Helped Samsung Streamline Workplace Processes

Samsung

Technology

Client

Industry

Arizona and
Washington

Video Shoot Locations

4 educational
product videos

Deliverable

2.6M on YouTube

Total Views

25K+ on YouTube

Total Subscribers

Customer Challenge

Samsung needed to create video assets for its internal sales team and external partners to showcase its new technology, which would help transform the workplace.

They were looking for these videos to not only engage their salespeople, but also provide them with information that would allow them to communicate the benefits of this technology effectively with customers.

Optimizing Efficiency

Our content team collaborated with Samsung to conceptualize four educational product videos that communicated how Samsung’s business solutions help streamline more traditional workplace processes. The video topics ranged from how to use your Galaxy device to grow your business on social media to instructions on using device management tools to keep track of employee smartphones and tablets.

Perfecting Samsung’s Vision

Once Samsung approved the script and visual storyboard outlining the scenes our production team would capture, we secured filming locations and booked actors, ensuring every element was perfectly set to bring Samsung’s vision to life.

Capturing Digital Solutions Offsite

For one of the instructional videos, we aimed to capture every detail in a relevant environment. Our creative producer and videographer flew to Seattle, where they filmed in a warehouse, showcasing Samsung’s paperless digital solutions in action. Upon returning to MMG Studios, our video professionals edited the footage in post-production, creating a compelling and informative final product.

The Impact

Samsung received four educational product videos for its internal sales team and external partners, which efficiently and succinctly communicated how its various business solutions improve employee productivity and capabilities.